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Abstract:eToro, a leading trading platform, partners with Premiership Rugby to expand UK sports sponsorship, promising new opportunities for fans and investors.
eToro, a leading trading and investment platform, has established a fresh collaboration with Premiership Rugby that will kick off in the forthcoming season. This association signifies a crucial advancement for eToro as it endeavors to enhance its sponsorship presence in UK sports and capture fresh demographics, capitalizing on its existing role as a principal sponsor of Premier League football clubs.
This new alliance will facilitate Premiership Rugby to interface with the surging retail investor community in the UK and will also give them access to eToro's solid base of 3.7 million UK registered users. The collaboration is a strategic move that will augment the visibility of both parties in their respective domains.
In the scope of this partnership, eToro's branding will be prominently displayed during all matches, as well as within on-screen graphics aired on ITV. The trading platform will also act as the sponsor for Premiership Rugbys 'Premiership Predictor', a feature offering round-by-round insights and result from predictions, which will be showcased on various platforms including screens and social media ahead of matches.
The Chief Commercial Officer of Premiership Rugby, Mark Brittain, expressed his enthusiasm about the new deal, saying, “The inclusion of eToro is a splendid development for Premiership Rugby. With a demonstrated dedication to sports sponsorship, eToro is an optimal partner for us as we continue to engage with new fans and expand our audience. This association is set to take Premiership Rugby to promising new horizons.”
The sentiment was echoed by Stephanie Wilks-Wiffen, the Director of Marketing at eToro, who stated, “We are thrilled to associate with Premiership Rugby, a competition steeped in rich history and enjoying a substantial following. Our platform is founded on a community of investors, just as rugby is deeply rooted in community spirit. This makes our partnership a perfect fit, especially as we continue to grow our sports sponsorship footprint across European club football and international rugby. Our collaboration with a high-profile partner like Premiership Rugby is set to bring more visibility and, we hope, increased engagement for both parties.”
As part of their collaborative efforts, eToro and Premiership Rugby will host a social media contest that offers a grand prize of four tickets to the Gallagher Premiership Rugby Final at Twickenham next year. The competition involves predicting the top four teams at the end of the season, with the winner being awarded the coveted tickets.
To stay abreast of the latest updates, download and install the WikiFX App on your smartphone. Click here to download the App. This partnership between eToro and Premiership Rugby is expected to bolster both entities' growth trajectories and provide exciting new opportunities for fans and investors alike.
Disclaimer:
The views in this article only represent the author's personal views, and do not constitute investment advice on this platform. This platform does not guarantee the accuracy, completeness and timeliness of the information in the article, and will not be liable for any loss caused by the use of or reliance on the information in the article.
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